Moesano — Mesolcina
Websites in San Vittore
The first village of the valley — and the third largest industrial estate in Graubünden
Photograph: Claudio Vosti CC BY-SA 2.0
- Industrial estate
- Around 25,000 m²: the third largest in Graubünden
- From Bellinzona
- 9.5 km — the Roveredo A13 exit is 2.5 km away
- Museo Moesano
- In Palazzo Viscardi, since 1949
- Airfield
- A small airfield on the valley floor
01
San Vittore is the gateway to the Mesolcina: nine and a half kilometres from Bellinzona, the Roveredo motorway exit two and a half kilometres away, and a small airfield on the valley floor. It is the first village you reach entering Graubünden from the south, and the most industrial in the valley: at roughly 25,000 square metres, its industrial zone is the third most important in the canton.
Which means most businesses here do not sell to passers-by: they sell to other companies. Machining, supply, services, plant. That audience does not walk in because it saw the sign — it searches, compares, asks for three quotes and chooses.
There is another side to the village too: the Museo Moesano inside Palazzo Viscardi, the church of Saints John the Baptist and Victor documented since 1219, the Torre di Pala.
02
A website for selling to companies, not to passers-by
People buying on behalf of a company prepare first: they look at what you do, on which machines, who you have worked for — and only then pick up the phone. A site showing finished work, the processes you offer and your response times does half the negotiation on its own.
And because Bellinzona is ten minutes away, nobody looking for a supplier stops at the cantonal border. If your Ticino competitor has a website and you do not, the match is lost before it starts — even when your work is better.
03 — In practice, here
Be found for what you actually do
Not «metalwork»: each specific process, with the materials. That is how purchasing departments search.
Finished work beats promises
A portfolio with the right photographs convinces the person who has to sign off an order worth thousands of francs.
German opens up the canton
Purchasing departments in Chur and the rest of Graubünden think in German. A German version pays for itself here.